We are excited to announce that we have opened opened our new offices in New York City. Our co-founder Sigal Bareket notes that “With increasing interest from New York-based ad agencies and brands in Taptica’s data-driven advertising services, we knew it was the right time to establish a more permanent presence on the East Coast”.
And that’s not all! We are proud to share with you the appointment of Melissa Dickman as regional vice president of sales to manage our sales initiatives on the East Coast.
Melissa has nearly 15 years of professional experience in traditional advertising, interactive digital media, mobile and connected TV. Previously, Dickman was director of sales for a leading mobile video ad network where she was responsible for managing relationships with premier advertisers and agencies. She also served as an account director at AOL, Inc. where she solved client marketing needs and packaged comprehensive media campaigns.
“I’m looking forward to leading the sales efforts for Taptica in the region,” Dickman said. “I believe the company has a truly unique offering for brand advertisers and agencies. By working with Taptica, brands will be miles ahead of their competition in leveraging the full potential of mobile advertising.”
With the recent launch of our an intuitive, easy-to-use analytics tool, we are more excited than ever for what’s to come and we look forward to continuing to deliver unprecedented insights into mobile user behavior and demographics for precise mobile ad campaign targeting.